Lexus

Lexus is the luxury brand of Toyota, which was launched in the United States in 1989. By taking advantage of the quietness and smoothness of first generation of LS (Celsior), Lexus made a great success in North American market and it was expanded to all over the world. Based on the success in various markets, it started operating businesses in Japan from August 2005, as a triumph return. Lexus has been pursuing the overall luxury of nature, by not only producing luxury cars, but also preparing a proper store, educating salesman and mechanics, and establishing various sales systems. The concept of company, “Providing the best time with full of palpitation and relaxation”, shows Lexus is worth to note as a company of providing customers with a unique value from other car manufacturers.