Honda, renowned for a motorcycle manufacturer, developed its car manufacturing business quickly under the charismatic management and leadership of Soichiro Honda, who provided an enterprise spirit which was referred to as Honda-ism. Solely, it has been expanding cars of varying body size and engine capacity, such as from light cars “Life” to 3.7 liter V6 powered luxury sedan “Legend”, but manufacturing almost no commercial vehicle line-ups. They neither sell taxi-like cars in overseas market nor in the domestic market. The reason for this strategy lies with the brand image. Furthermore, although it is well known for F1 events, in recent years it has been symbolized by the hit of “Odyssey”, and has become locally known as a specialist manufacturer of minivan. After the second generation “Insight”, Honda is active in line-up expansion of hybrid vehicles. Instead of having partnership with other manufacturers as is the trend, Honda has pursued its own route. Apart from car business, Honda is the top in Japan for motorcycles and it has also ventured in humanoid robot and business jet technologies.
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